# The five things every contractor website should answer in ten seconds

> Not a redesign. Five specific questions that decide whether a visitor calls you or opens the next tab, and where most sites hide the answers.

This is not an argument for a redesign. Most contractor websites look fine. They just fail to answer the five questions a visitor came with, and looking fine does not fix that.

## 1. Do you cover where I live?

The most common reason someone leaves. If your service area is implied by a map image or a town name in the footer, it is not answered — it is hidden.

Write the towns and the ZIP codes in text, on the homepage. Search engines read it too, which is a useful side effect.

## 2. Do you do the specific thing I need?

"Concrete services" does not answer "can you do a stamped patio." Visitors search for their exact problem and scan for their exact words.

List the actual jobs, in the words customers use. Not "flatwork" — driveways, patios, walkways, garage slabs.

## 3. Roughly what does it cost?

The most avoided question in the trades, and the one that loses the most visitors. You do not have to publish fixed prices. You do have to give a range, a starting point, or an honest explanation of what drives the number.

A visitor with no price signal assumes expensive and leaves. That is worse than any number you might have given.

## 4. When could you actually come?

"Contact us for availability" tells someone nothing. "Currently booking two to three weeks out, emergency callouts same day" tells them whether to bother.

## 5. What happens if I get in touch?

A form with no expectation set is a coin flip. Say when you reply — "we answer within one business day" — and then do it.

## Where this usually falls down

The information is nearly always *somewhere*. In a PDF, on an about page, in a paragraph three scrolls down. Being on the site and being findable are different things, and only one of them wins the job.

The fastest way to see this on your own site is to [ask it these five questions](/chat-with-your-website) as though you were a customer. Whatever comes back vague is what a visitor experienced last night before leaving — and unlike a missed call, [that leaves no trace at all](/blog/why-your-website-loses-jobs-after-5pm).

## Doing this without a rebuild

You do not need a new website. In rough order of effort:

1. Add service area and job list, in text, to the homepage.
2. Add a price range or an explanation of what drives price.
3. Add current lead time and a response-time promise.
4. Make sure something can answer follow-up questions when you are not there.

Steps one to three are an afternoon with whoever maintains your site. The fourth is what [an AI receptionist](/industries) is for.

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Canonical: https://mazingi.com/blog/what-every-contractor-website-should-answer
Published: 2026-08-24 · Section: Website conversion · © Mazingi (mazingi.com)