Getting more jobs from your website
Practical guides on lead capture, pricing, and marketing for small businesses.
Do AI chatbots make things up? Yes — here is how to stop yours
Left alone, language models improvise. The fix is architectural, not motivational: restrict answers to your own content, cite sources, and make declining to guess a feature.
How much does an AI receptionist cost in 2026?
Website chat AI runs $29–$150 a month flat. Phone AI starts around $95. Real humans answering start around $290. What moves the number is not the AI — it is the billing model.
Why your website loses jobs after 5pm
Trade enquiries arrive early morning and mid-evening — both outside the hours anyone answers a phone. A missed call leaves a voicemail. A visitor who leaves your site leaves nothing at all.
What Angi leads actually cost contractors
The sticker price is not the price. Once you account for shared leads, no-responses and jobs outside your area, the real cost per booked job is several times what you think you are paying.